Level 3 Digital Marketing - Top tips for Social Media success
Overview
Is developing a website enough for your business’s Digital Marketing strategy? Definitely not! Social Media has become one of the most influential ways of advertising, and one of the most effective ways of connecting with your audience. Whether organic or paid posts, read more for tips on how to succeed in your Level 3 Digital Marketing apprenticeship.
Step 1 - Define your goals
Learning your goals is key to understanding what type of content you are creating and what type of demographic you would like to appeal to. Your goal will be the driving force of your social media marketing strategy, so it is essential to be specific in what you are trying to attain. Some key tips for this are to make sure that your set goals are realistic and measurable. It is best to focus on short-term goals to meet long-term business objectives, therefore you must take this step by step.
Step 2 - Learn your audience
After you have chosen your main goal, think about who you are trying to appeal to? For example, if your audience are young adults, you might want to make use of Instagram as more than half of the global Instagram population worldwide is aged 34 years or younger. Your target audience will be able to help you figure out everything. This is because you will be able to perform analysis on your best pacing campaigns and use this information to improve. So key tips, find out your demographic and what digital channels they use.
Step 3 - Choose your digital platform wisely
It is incredibly important to pick the correct platforms when marketing through social media. Knowing your audience and picking your channel go hand in hand, so do you research to figure out what channel has bigger and better reach for your demographic! It is not necessary to make use of every platform but take into consideration how much impact you could have on just 1-3 platforms compared to 5. Make sure that your goals align with your channel. For example, If your goal is to raise awareness, the most effective way is through paid promotions. Facebook’s advertising promotion has a great reputation for generating impressive ROI. Ensure to seek well-established platforms, nothing new as you want the platform to have a great algorithm as well as active audience.
Step 4 - Create engaging content
Creating engaging content is very effective for driving awareness about your brand and traffic to your channels. Using interactive elements within your posts will make people want to stay on your page and read more. For example it is great to include interactive features such as the swipe bar on Instagram. The algorithm will pick this up and may push your story to the front of the queue, making it more visible. Your audience will also feel more inclined or curious to explore your brand further, potentially even making a purchase.
Step 5 - Keeping up with trends
In the rapidly changing marketing industry, it is vital to keep up with trends. Using real life events may help to stay relevant as a brand, as well as being able to adapt to changes within the industry. Planning content around events and using relevant hashtags will further awareness as people using these features will recognise your brand. For example, if you are a beauty brand and Valentine’s day is coming up, you may create content with a pink or red theme. You may also use hashtags such as #Valentines and people mqy feel more engaged and may then show interest in your brand.
Step 6 – Embrace your mistakes
Don’t be disheartened if your campaigns don’t go to plan, we are all learning about the in-and-out of Social Media. Embrace these mistakes and allow yourself to learn from them and grow. Use them to your advantage and make a list of do’s and don’ts to prevent future errors. Analyse your campaigns regularly and monitor each metric to see what you can do to improve future content.
For more tips on how to succeed in your Level 3 Digital Marketing Apprenticeship, click here.
