Your team is your most important resource. From creative design to copywriting, presentations and proofreading, SEO to social media – your marketing team handle it all, and everything in between.
One of the most effective ways of boosting your marketing activities is expanding your team. This increases your bandwidth and injects some fresh ideas into your brand. Digital Marketing apprenticeships are a high-impact and cost-effective way to grow and develop your team.
In this blog, we’ll take you through what a Digital Marketing apprenticeship is, and what benefits apprentices can bring to your marketing team.
WHAT IS A DIGITAL MARKETING APPRENTICESHIP?
An apprenticeship programme is a structured qualification which blends training with work-based learning. Apprenticeships can be used to recruit and train new members of your team, or to upskill existing staff.
For Marketers, the go to apprenticeship programme is the Level 3 Digital Marketing apprenticeship.
The Level 3 programme offers a complete training plan for anyone new to marketing, teaching people how to create, build and optimise campaigns through digital platforms while gaining practical experience with brand positioning and market research.
WHY TRAIN A DIGITAL MARKETING APPRENTICE?
Taking on a Digital Marketing apprentice is a great way to invest in the future of your marketing team. Apprentices bring lots of advantages, including increased capacity, fresh ideas, and the latest best practices. By the end of this blog, you’ll be more than convinced to start taking action and hire a digital marketing apprentice. Here are 3 reasons why you should invest in hiring a digital marketing apprentice:
1. INCREASE YOUR MARKETING CAPACITY FOR LESS
While your to-do list may say you’re working on content plans and crunching the data from last month’s social. The list of incoming marketing requests may tell a different story.
Adding an apprentice into the mix can be a gamechanger. With a little support, a digital marketing apprentice can take on many day-to-day tasks and turn around those time-consuming marketing requests: branding documents, drafting social content, responding to web queries, setting up ads, and pulling campaign data to free up your time for more strategic activity.
Apprenticeships are also great value. As an earn and learn opportunity, employment cost is lower compared to a qualified experience marketing assistant. There is plenty of government support available to help expense training cost.
2. ADD FRESH PERSPECTIVES AND NEW IDEAS TO YOUR TEAM
Digital Marketing is an exciting, ever-evolving field which blends creativity with technical skills. There’s always something new to explore. It’s all too easy to find your marketing team stuck in a rut, relying on tired creative concepts until they no longer have an impact.
An apprenticeship transforms pure creative energy into powerful digital campaigns. An apprentice’s questions, ideas, and experiences of the world can rejuvenate your team.
For marketers who lived in an era when Instagram was the home of cutting-edge social media trends, the sudden dominance of TikTok can take some adjustment. However, this isn’t an issue for someone who has just left school starting an apprenticeship, TikTok is second nature for them.
3. HIRE FOR ATTITUDE AND TRAIN FOR SKILLS
In marketing, most in-demand skills can be broken down into two key categories: things that can be taught, and things that come naturally.
The other side of marketing includes curiosity, creativity, a way with words, a team spirit, being different from the rest and a can-do attitude. Everything else – from market research to email marketing, SEO to social media – evolves as the industry does and can always be taught.
Apprenticeships are an amazing way to capture potential. With an apprenticeship, you can hire someone with the attitude you want, and complete the package with the technical skills you need.
If you want to find out more about apprenticeships, sign up to our apprenticeship network. Follow us on social media to keep up to date with the latest apprenticeship news
– The Apprenticeship Network
