The Digital Marketer – Gain the Grade!
Reach for the Stars in your Digital Marketing Apprenticeship. All you need to know to gain the grade.
Knowledge, Skills and Behaviours are the components to a successful apprenticeship. Criteria is based on….. The What? The How? And The With Whom?
Each of these three criteria have minimum expected requirements, which must be satisfied for a pass.
To find out about all of the criteria components click here (link Occupational Brief Digital Marketer)
Let’s explore one of these criteria, the ‘With Whom’….
The component:- Personal and interpersonal qualities the apprentice has brought to internal and external relationships. How does the achieve a merit or distinction…….
Scope and appropriateness – the range of internal and external people and situations that the apprentice has engaged appropriately and effectively with
Internally – works alone, 1:1, in a team and with colleagues at all levels
Externally – works with customers, suppliers and partners in a variety of situations
Reads situations, adapts behaviours and communicates appropriately for the situation and the audience
Reliability – the extent to which they perform and behave professionally. Can be trusted to deliver, perform and behave professionally, manages and delivers against expectations.
A role model and exemplar to others Actively works with others and leads by example
Let’s compare this with the ability required to achieve a Pass…
Apprentices can manage relationships with work colleagues, those senior roles, customers/clients and other stakeholders, internal or external and as appropriate to their roles.
Apprentices can establish and maintain productive working relationships, and can use a range of different techniques for doing so.
Managing relationships
• Understands the value and importance of good relationships
• Acknowledges other people’s accomplishments and strengths
• Understands how to deal with conflict
• Promotes teamwork by participating Customer/client relationships:
• Understands their requirements, including constraints
• Sets reasonable expectations
• Understands how to communicate with them
• Interacts positively with them
• Provides a complete answer in response to queries (‘transparency’, ‘full disclosure’) Stakeholders:
• Understands who they are and what their ‘stake’ is
• Prioritises stakeholders in terms of their importance, power to affect the task and interest in it Agrees objectives
Apprentices can communicate effectively with a range of people at work, one-to-one and in groups.
Can demonstrate various methods of communication, with an understanding of the strengths, weaknesses and limitations of these
Understands the purpose of communicating in a particular situation or circumstance (e.g. inform, instruct, suggest, discuss, negotiate etc.)
Checks that the person/people with whom one is communicating also understand the purpose
Is sensitive to the dynamics of the situation
Has awareness of anything that might disrupt the effectiveness of the communication and the importance of checking other people’s understanding.
Understands the most appropriate method for the situation
Aware of the limitations of the chosen method, and the possible risks of miscommunication
Takes account of the affective dimensions of the method (e.g. body language, tone of voice, eye contact, facial expression etc.)
Expresses self clearly and succinctly, but not over-simplifying
Checks that the other person/people understand what is being expressed
Takes account of the potential barriers to understanding (e.g. filtering, selective perception, information overload)
Modifies the purpose and methods of communication during a situation in response to cues from the other person/people
To find out more about Knowledge, Skills and Behaviours click here
Want to know the Top 5 Facts about Apprenticeships
