In September 2022 I embarked upon a huge career change. I had been working as a Visual Merchandiser in Fashion Retail until the pandemic hit and I had to look for a new career path.
I knew I wanted a role in which I could continue to be creative and surround myself with people who shared a similar vision. So I began to apply for Digital Marketing apprenticeships. I successfully enrolled onto a programme with Multiverse.
What does the role entail?
• Helping and assisting the team in securing high quality content placements on authoritative sites for client’s campaigns. • Actively research, test and propose new approaches to improve SEO outreach and general SEO. • Drive the performance of off-site SEO for the company and our clients by providing data driven A/B split tests to improve performance and productivity. • Have an understanding of KPIs for both SEO and SEM, working in conjunction with our on-site SEO and off-site SEO managers. • Keep up to date with industry developments such as algorithm updates, technical link building and incorporate into the strategy • Developing, installing and maintaining SEO for both our site and those of our clients.
What have I gained?
I’ve gained experience working at a huge agency with global clients.
Since starting this role my confidence has grown massively and I now possess the skills required to further advance in the industry.
Why I would recommend
I would recommend as in the 18 months I have worked at the agency I have gained skills in the role that I would never have been able to at university. I have real experience working in the field and have built strong working relationships with my team.
