Understanding Customer Lifecycle within Digital Marketing with a Few Basic Tips
To become a Digital Marketer, one of the key fundamentals of the apprenticeship is understanding the customer lifecycle management. This represents the different stages a customer will go through, whist interacting and building a relationship with your product. There are five customer lifecycle stages, which are reach, acquisition, conversion, retention, and loyalty, this is shown below. I will discuss each of these customer lifecycle management stages, giving you a few basic tips and questions to consider. Understand your customer journey, will improve each stage, so giving a great customer experience and potentially a loyal customer. Reach At the reach stage,…