Many people opt to follow the conventional path and attend university. This isn’t always the best choice for everyone, and it’s not the only choice you have, by any means.
Breaking the stigma
Throughout high school and college, I soon became aware of the stigma surrounding apprenticeship schemes. The idea is that apprenticeship qualifications are less significant than any university degree. So I did some research and found out that this statement couldn’t be any further from the truth.
What is Digital Marketing?
Digital marketing is the promotion of brands via the internet and other digital communication channels, also known as online marketing
Marketing Evolution provides more information about the digital marketing platform and different communication channels.
You can choose to specialise in any aspect of digital marketing or to be an “all-rounder,” depending on your preferences and goals.
Career opportunities in the digital marketing world
There are many opportunities and room for advancement in this fulfilling profession. But is the field ideal for you? Before diving head first into the great digital marketing world, let’s take a look at a few elements of digital marketing:
Digital marketing is a global industry, and there is demand for digital marketing experts all over the world. This resonates for anyone looking to relocate or travel far and wide to any country across the world.
With digital marketing growing at a fast rate—55% of all marketing is digital—the need for digital skills and expertise is very high in demand. This makes a career in digital marketing one that is both secure and full of potential.
Why pursue an apprenticeship in digital marketing?
The truth about what employers are looking for
Ideally, employers would want both the degrees and the experience. A recent survey by recruitment specialists Universum found that 58% of leading employers value work experience among graduates more than grades or the name of their university.
Being one step ahead in terms of work experience
University graduates may need to enhance their CVs and make special efforts to differentiate themselves from other applicants. You can distinguish yourself from the competition by completing an apprenticeship. An apprenticeship qualification demonstrates your commitment and time-management abilities. which will demonstrate to employers how committed you are to a career in digital marketing.
Earn while you learn.
An apprenticeship will do the exact opposite of the debt you’d accrue while studying digital marketing at university. Particularly when they are provided by reputable businesses, apprenticeships pay a respectable and frequently competitive salary. Contrary to what many people think, big corporations like Google and Facebook are also taking advantage of apprenticeship programmes.
Networking
As I have mentioned before, big corporations like Google and Facebook are also taking advantage of apprenticeship programmes. This is such a great opportunity to network with many different people who have different levels of digital expertise. You will be amongst the best of the best, helping to boost your professional and personal skills.
A greater understanding of the marketing world—how it works
You’ll be able to keep up with the pace and stay on top of current trends because you’ll be working in the industry yourself. Apprentices will have the chance to stay current with the industry as it develops, whereas students without direct involvement may be out of touch.
My advice to you
Apprenticeship providers
Registering your interest with an apprenticeship provider is one of the best ways to get your foot in the door. Do your homework and make sure the provider has a solid reputation and esteemed positions in the industry you want to work in before you sign up.
For example, Multiverse is a highly-rated apprenticeship provider with loads of great digital marketing positions available.
Springpod is a free career network for young people looking to discover their future career. which gives you the right tools to connect with leading UK organisations, explore different career paths and build your network even before you leave school.
The Chartered Institute of Marketing’s virtual work experience, helped me understand the basics of digital marketing.
Google garage
Upskilling is the only method to differentiate yourself from other applicants. You may demonstrate your passion and dedication for digital marketing while also developing important skills by enrolling in courses in your spare time. Google Garage’s free Fundamentals of Digital Marketing course is an excellent place to get started.
Put yourself out there.
Take every opportunity you can get to be interview-ready for when the ideal job comes around. And who knows, you may end up having a fantastic interview for a role you weren’t so sure about.
