Level 3 Digital Marketing Apprenticeship
The world is now divided into different realms the physical and the digital. The digitalisation of everyday life is not slowing down… it has only just begun. We now have AI automating the workplace, social media creating a newsfeed for everything imaginable, and brands are competing aggressively for digital advertisement space.
The attention of the consumers eye is focusing less on the physical world and more focused on the digital online realms. These digital realms have been created through social media content, creative digital technologies, and the evolving gaming industry.
Hence, why digital marketing skills are becoming very valuable for employers, especially for company’s who have not embraced the digital revolution and have not yet innovated their workforce. There is no longer a weighted percentage of society living in the physical world but now the majority spend their day-to-day life immersed in these digital online realms.
The World of Social Media
Social media platforms are growing exponentially into a chain of social networks. These networks and the algorithms that power them learn your interests and will show you content that only you have engaged with, this can be a like, comment, save etc. People spend an average of nearly 2.5 hours per day on social media. It is important to be aware of what you are doing on social media as it can easily engulf your time and attention.
I want to focus your attention on the power of social media marketing and specifically the Level 3 Digital Marketing Apprenticeship. You learn the core fundamentals of digital marketing and can put your learning into practice on job, which is a great way to consolidate your digital marketing skills. The apprenticeship teaches core coding principles, content marketing, social media/digital etiquette, search marketing, Google analytics, paid social and reporting. It covers a plethora of digital expertise, which are all very relevant in the current digital climate.
3 core principles of social media marketing:
Social Listening is a process of finding current trends and collecting UGC from tagged posts, hashtags and mentions – what trending sounds and creative styles best fit your brand?
Community Management is a process of replying to direct messages, comments and engaging with your digital community – what TOV do you want to create?
Content Creation is a process of photography, videography and editing content to provide value for your community – what content do your followers want to see?
Conclusion
Social Media is an essential mechanic of marketing for businesses to grow a digital presence. It is important to build a digital space where brands can come to life and express their value. The Level 3 Digital Marketing Apprenticeship allows you to learn social media marketing and it prepares yourself perfectly to become a content creator and social media manager.
