5 tips for SEO I have learned during my Digital Marketing Apprenticeship.
1. Research & Planning
Effective keyword research based around your brand and audience is a necessity for ranking high in SERPs.
2. Optimise Images
Add Alt tags as it support users with visual impairments, but it enables search engines to accurately acknowledge and categorise images for their search results.
3. Update Old content
Google likes fresh new content. Adding extra content such as videos, new words, images and even links can see your pages increase in rankings in a matter of weeks.
4. Use keyphrases in your introduction
This makes it clear to he audience what the topic of your content.
