Customer Lifecycle and Marketing Funnel – Digital Marketing Apprenticeship
The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. So what are some key pieces of knowledge you need to understand in your digital marketing apprenticeship in order to be able to fulfil your primary role? Customer purchasing online The Customer Lifecycle The customer lifecycle represents the different stages / journey that buyers will go through as they interact and build a relationship with your brand – from initial awareness through to purchase and advocacy.…