Customer Lifecycle and Marketing Funnel – Digital Marketing Apprenticeship

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. So what are some key pieces of knowledge you need to understand in your digital marketing apprenticeship in order to be able to fulfil your primary role? Customer purchasing online The Customer Lifecycle The customer lifecycle represents the different stages / journey that buyers will go through as they interact and build a relationship with your brand – from initial awareness through to purchase and advocacy.…
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Level 4 – School Business Professional

If you love business but your heart belongs to a school, surrounded by children and teachers, then this qualification may be perfect for you. A combination of business practices applied in a school environment, the Level 4 School Business Professional may be just what you need to break into your ideal role. School business professionals in a meeting Jobs & Entry Criteria for this apprenticeship Individual employers may set different entry requirements. SBPs may work in any school phase (primary, secondary, special) and in different school structures: single academy trusts, multi academy trusts (MATs), local authority maintained schools, etc. Consequently,…
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