If you’re beginning or considering starting a Digital Marketing Apprenticeship, you’ll need to know your technical material. Let’s get started and dive into the technical universe of specialist areas. Here you will fully understand each area and get to know the tools associated with each! Digital Marketing is an exciting course and has so much to offer!
Digital Marketing Specialist Areas And Definitions
Today we’ll look at six different specialised areas that you’ll encounter on your Digital Marketing course. It’s critical that you understand each so that you can use it correctly during your training and campaign work.
- Search Engine Optimisation
This is also known as SEO! – It is the process of optimising your website so that it is more visible when people search for connected items on search engines. You can accomplish this in a variety of methods, including keywords, backlinks, rich content, metadata, and more. The search engine will gather information and store it in an index.
- Search Marketing
SEM (search engine marketing) – is a type of Internet marketing that involves increasing the visibility of websites in search engine results pages, primarily through paid advertising.
- Pay Per Click
PPC! – Known as an online advertising model in which an advertiser pays a publisher when an advertisement link is “clicked” on. It’s a method of attracting people to your website by paying advertisements rather than relying on organic means.
- E-mail Marketing
This is when you send a commercial email message to your email subscribers. Or those who have signed up for your email list and given you formal permission to send them emails. These emails are intended to inform, increase sales, and establish a community around your brand.
- Web Analytics & Metrics
The technique of analysing how visitors interact with a website. This is gathering, assessing and reporting data to analyse web activity. Activity includes the use of a website and its components, such as webpages, photos, and videos.
- Mobile Apps
Mobile Apps is a software application designed for use on mobile phones. With this you need to consider things like pixels size, resolution and optimisation for the device.
Specialist Area Tools For Digital Marketers
Now you understand more about what each specialist area does and how you can use it, it’s now time to look at my recommended list of tools for each! Have you seen any of my tried and tested tools before? If not check out the links!
- SEM Tools
- Wordstream
- SEMrush
- PPC
- SEMrush Keyword Magic Tool
- Google Ads Performance Grader
- Web Analytics
- Any built-in analytics tool I like LinkedIn Analytics & Instagram Analytics
- Google Analytics
- Mobile Apps
- Any social media app
The Importance Of Digital Marketing Specialist Areas
As you can see through my list of suggestions many of the tools do cross over and for this reason when you work on campaigns you will need to utilise multiple specialist areas to build and run the campaign! For example, if you were doing a drive for organic traffic to your site you would you use an app like SEMrush to do you site SEO for keywords, competitor analysis and PPC checking for prices. You would also use the likes of Google Analytics to track links that people are coming from such as emails, social media etc. Therefore, you need a compound understanding of each specialist area and tools you can utilise so you can create effective campaigns in your role.
Now you fully understand the specialist areas its time to do some more research! Finally, check out some of the other blog posts around Digital Marketing to expand your knowledge further!
