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WHY CHOOSE A CAREER IN DIGITAL MARKETING?

By Ella LewisOn

WHY CHOOSE A CAREER IN DIGITAL MARKETING?

There aren’t many businesses in the world today which don’t use at least some degree of digital marketing. It’s one of the fastest growing employment sectors in the world and there are excellent opportunities for anyone wanting to develop a career path in this area.

The digital economy is growing much faster than the offline economy, and so you should use this to your advantage and get the skills you need to get hired! Here are the reasons why…

1. It’s a Varied Career

  • Digital marketing employs people with a whole range of different organisational and creative skills. If you like writing and are good at it, you could become a content creator. Maybe you’re more technically minded and love coding new websites or perhaps you like analysing and interpreting campaign data.
  • Then there are social media specialists who know how to get their clients noticed on platforms like Facebook and Twitter.
  • The choice is broad, creative and interesting and there’s always the opportunity to specialise in more than one area. It’s also an employment sector where it’s much easier to diversify if you want to try your hand at something new.

2. Employers are Looking for Digital Marketers

  • While there are currently a lot of jobs in digital marketing at the moment, there aren’t always enough people to fill those positions.
  • If you have the right qualifications or transferrable skills and the potential to succeed, there are some major opportunities out there at the moment.
  • Employers range from large corporations looking for specific skills to smaller businesses and marketing providers themselves.

3. Yes, You Can Be Creative

  • More than any other job in the world, working in digital marketing allows you to make the most of your creative side.
  • It’s not all about metrics and obscure coding but finding the best way to market a client to the wider general public.
  • That could be something as simple as finding the right wording for an online ad. It could be creating imagery for a new campaign or working on a high impact video for a new company.

Creativity is one of the key factors of success in the marketing world. If you want to put your skills to the test, read more about the here.

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    Categories : Apprenticeships

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