Digital Marketing Specialist Areas
What are Specialist Areas? By 'specialist areas', we mean key pillars that make up Digital Marketing. They form the base of Digital Marketing, and can help inform a Digital Marketing strategy. For those new to Digital Marketing, perhaps a budding apprentice, this blog post will explore definitions of the 6 specialist areas. In addition, you will be provided with tools to explore further. Specialist area #1 : SEM Search Engine Marketing (SEM) is a blanket term used for methods to optimise website performance. This includes SEO and PPC, the second and third specialist areas. Specialist area #2 : SEO Search…